Marketing to Libraries

According to ALA (American Library Association) for Marketing to Libraries
http://www.ala.org/tools/libfactsheets/alalibraryfactsheet05

What Is Marketing in Libraries?

By Dinesh K. Gupta and Ashok Jambhekar

 

http://www.sla.org/content/Shop/Information/infoonline/2002/nov02/whatsmarket.cfm